IMPROVING COMMERCIAL PERFORMANCE THROUGH SALES ATTRIBUTION MODELS AND CONTEMPORARY MARKETING MEASUREMENT IN 2026/2027
- Details
- Written by: Aron Cody-Boutcher
- Category: Marketing Training and Development Courses
COURSE OVERVIEW:
Sales Attribution Modelling and Marketing Mix Modelling aren’t always thought to be the sexist or most exciting of marketing topics. They are, however, fundamental to success in every marketing department and growth function. Deciding what we spend, where, when and how is a fundamental capability from channel managers through to marketing leaders.
This course takes people from the fundamentals of the science of Sales Attribution modelling and Marketing Mix Modelling through to an advanced understanding of the current state of marketing mix modelling.